My roots as a photographer are in the journalism and publishing industry, so it always hurts when I see how so many newspapers and publications are struggling to survive and many are closing their doors. I think the loss is especially painful when it’s a local rag – those are really a dying breed. I was disappointed to hear that Brava magazine closed it’s doors earlier this year, especially because a former client of mine, Laura Houlihan, as well as many others, would be out of a job. Then I got a call from Laura last Friday …
She gave me the news that Brava was being relaunched! The really cool part was that she was going to be the new publisher! Not only was she a beautiful bride, but she’s a very talented and intelligent woman. I think she’ll make an awesome publisher and I can’t wait to see what she has in store for Brava! Congratulations Laura and to everyone else at Brava!
FOR IMMEDIATE RELEASE
Contact:
Michelle Page-Alswager
(608) 235-3857
holdthathought@gmail.com
BRAVA MAGAZINE AND MADISON WOMEN’S EXPO ANNOUNCE RELAUNCH
Brava magazine confirms release date of August 1, 2009
Madison, Wis. — June 4, 2009 — Brava magazine, the monthly lifestyle publication dedicated to celebrating the lives of women in south central Wisconsin, announces it will re-launch the popular magazine with a brand new look on August 1, 2009.
Erickson Publishing, LLC, former publisher of brava magazine, its sister publication the annual encore edition and producer of the Madison Women’s Expo suspended operations in April. The fate of the products was unknown. Kristin Erickson, owner of Erickson Publishing, LLC, is happy to have sold the business to a core group of former employees. “I am so proud of the impact brava made to our readers, our advertisers and the community as a whole,” Erickson says. “It was extremely hard to suspend publication, and I am absolutely thrilled that this team of talented professionals will continue to take the products to new exciting levels. I am delighted to pass the baton to Laura Houlihan.” Erickson will also remain working with the team as a consultant.
“The team is assembled and has been working behind the scenes for weeks in the hopes the purchase would go through,” says Houlihan, the newly named publisher of the magazine. Houlihan brings to the table her past experience running Skirt Magazine in Jacksonville, Fla., as well as her sales experience at brava. “The outpouring of support from our readership and advertisers has been amazing. We couldn’t let it die,” says Houlihan. “It’s like having our family back together.”
The Madison Women’s Expo, a yearly event produced by brava and held the weekend before Thanksgiving will also return for its 11th year. Marketing and Events Director, Michelle Page-Alswager, will remain at the helm. “What can I say? Women look forward to this event and exhibitors love the results they get from the thousands of attendees visiting them. It’s the perfect tie in — the premier women’s magazine in south central Wisconsin, and the best Women’s Expo, I’m lucky to be part of both,” states Page-Alswager.
More information to follow.
For more information, contact Michelle Page-Alswager at (608) 235-3857 or Laura Houlihan at (608) 609-9149 or holdthathought@gmail.com.
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I love the winter. Not only for the cold weather, snow, and winter camping (sadly I was not able to get into the canvas tent this winter, but I had some very good reasons) but also because it’s my time to recharge my creative batteries and look ahead at the coming year.